Offering free Wi-Fi can supercharge business like nothing else. Folks spend a ton of time glued to their phones and tablets wherever they go. Providing Wi-Fi turns any spot into a hangout where people can relax, work, or browse without sweating over using up their data. Businesses that offer free Wi-Fi notice customers stick around longer and spend more cash. Here’s a neat trick—Wi-Fi can gather feedback and shoot exclusive deals right to customers’ screens. Anyone looking to attract more visitors and keep them coming back will find this strategy spot on. Opening up Wi-Fi could unlock the hidden growth your business has been waiting for. Keep reading to discover how to make this simple move work wonders.
Most importantly, people are looking for that connection. In fact, having an internet connection is not something we want, it is something we expect. And even if it is not necessary for your customers to have this connection, in the long run, it can mean a competitive disadvantage for you not to have it.
The first idea that may come to your mind is that offering this service is counterproductive, they will be connected all the time and they won’t buy. Read the following benefits we bring you and you will understand.
Increase foot traffic in your store
Have you ever found yourself on the street and urgently need to connect to a Wi-Fi network? At this point, your only option is to look for a nearby business where you can connect. The store that offers this service will have a better chance that you will at least come in to take a look at their products and thus increase the number of people inside.
In the same way, offering this service and making it public on the internet can put your business on the map for many people. In today’s search engines you can search based on cities, products, services, or simply “have free Wi-Fi”. It may be that a person’s decision to go to a site is based on this and if you have specified it you will show up in those searches.
Important! Make sure the internet you offer is secure, fast, and consistent. Because, if it is not, you can generate the opposite effect and frustrate the person, who will leave with a bad taste in their mouth and a bad image of the company.
Customer spends more time in-store
One of the great benefits of offering Wi-Fi is that it increases the average time a customer spends in-store. According to a study, more than 60% of business owners noticed an increase in a customer’s shopping time when they were able to connect to Wi-Fi for free. This led to more opportunities to increase the average purchase ticket.
This is clear if you have the ability to not spend data people will spend more time inside using your connection. Therefore, it is up to you to make sure that they are not only there for the internet, you must create strategies to make them buy, for example, visual or auditory. Or even, you can program the connection so that they can be there only for a period of time and then they can’t connect again for a certain period of time.
Customers spend more
At this point, we have two aspects, for which they can spend more.
First, reciprocity, it has been seen that once you offer something to your customers they feel grateful and make purchases to recognize the value of the service you have provided.
Second, customers can take advantage of the connection to enter your catalog, see reviews from other customers, and compare prices, thus being more confident in their purchases. If you know that your prices are competitive and that you have good reviews, this will contribute to your customer getting to know your store and your services or products better.
Improve customer service
By offering Wi-Fi to your customers, you are adding value to their experience beyond your products and services. If you manage to combine this with a good product or service, you will leave a good impression on them. This way, they will tell their friends about you and come back to buy from you in the future.
Boost your Marketing Strategy
Have you ever logged into a site via your Wi-Fi and the first thing you saw was the home page of this site? This is a method used to increase traffic to online pages. If you use it you can also increase the traffic to your website and increase the search ranking of your website, so when a person searches for a product or service you offer you will be better positioned.
On the other hand, some businesses require customers to enter their email and name in order to access the free Wi-Fi. With this information, you can increase your customer database and in the future have a way to contact them.
All this information as a basis for marketing is very important. You can use it in several ways, to perform specific marketing actions, or create segmented groups and offer each one personalized service or promotions. The benefits you will get from this are enormous and you will see your business grow by doing so.